Our Market
Consumer Behaviour
Preferences
Important factors contributing to the selection of an airline at the time of buying the ticket were in-flight service (40%), quality of food, overweight baggage policy, in-flight comfort, and safe baggage handling.Eighty-five (85%) of people flying this route expressed their intention of flying it again on the same airline. This is a market where customer loyalty is primary.
Why do you Prefer an Airline?
Where do you buy the ticket?
Why did you buy your tickets through the travel agency?
Buying Process
Forty-six point five (46.5%) percent of Dominican travelers purchase their tickets one-week prior to flying. Men buy last minute tickets the most (73%). The decision of Dominicans to travel is an impulsive one.How much time ahead do you make your reservation?
Why do you travel to North America?
Why do you travel?
Where do you usually travel to?
How often do you use Internet?
Why you don't make purchase through Internet?
